Sourcing
Ritual is unique in its commitment to buying coffee direct from coffee producers. Of the 166,000 pounds of coffee we roasted last year, nearly 90% came from producers we work with directly.
Buying direct enables us to get our hands on the very best coffees while ensuring that the quality-focused producers are rewarded for their hard work.
It also means that when you're drinking our coffee, you're only one step away from the producer responsible for this exquisite treat.