One thing we’ve noticed over the years is that our customers care about milk-alternatives. Like, a lot. Ritual has been offering Pacific soy milk as a milk alternative for years, but we’ve also heard a lot of requests for other options. We think it’s great that so many folks love our coffee with milk alternatives other than soy. So after a lot of R&D, we’re happy to announce that Ritual will be offering almond milk from Califia Farms on a trial basis.
Trial basis? What’s that all about? Well, we’ve received a lot of demand for almond milk, but we also have some soy purists as well. For now, Ritual will be offering both for a few months to see which milk alternative our customers prefer. We want you to have a voice in our decision, so please let us know how you feel. Tell your barista, tweet us (@ritualcoffee), hire someone from Task Rabbit to deliver a hand-written love note...whatever you’re into. We’re interested, for real.
At the end of three months, we’ll make a decision. It’s a good, old-fashioned milk-alternative cage match to the death! Two milk-alternatives enter, one will leave! You get the idea.
Come by our Valencia cafe and check out the changes that we’ve made over there.
The first change is that we’re ditching the whole “order with the barista” thing. It seemed like a good idea, but we’re ready to let it go. Now you’ll order at the register and pick up your drink from the barista.
Unless, of course, you want to take advantage of our new “instant gratification” coffee. Yes, that’s right, we now have filter coffee, already brewed and ready to go.
Does that come as a surprise? Well, even for us, there are days we want to wait for a meticulously weighed and individually-brewed cup of coffee. And then there are days we just want a good cup of coffee. Right. Now. Please.
And it turns out that batch-brewed coffee can be almost as delicious as an individually-brewed coffee. We’ve worked out great roast lines and brew recipes for our batch-brewed coffees that delighted even our most obsessive QC person. And we’re still offering a menu of coffees, brewed on the V-60 bar, for the days that’s what you’re in the mood for.
The barista and coffee roaster opened Ritual Coffee Roasters in San Francisco in 2005 and was one of the first to source beans directly from coffee farmers.
Eileen talks about the coffee scene in San Francisco, provides tips on how to brew hot and iced coffee at home and the best places to drink coffee in San Francisco and New York City.
Check out the interview at findeatdrink.com
Since the very beginning of Ritual’s coffee sourcing program, flavor has been the primary arbiter of coffee quality. We’ve avoided the labels of organic, fair trade, or direct trade. We’ve chosen instead to engage you in a discussion about the inherent qualities and unique origins of our coffee, rather than rely on potentially misleading marketing jargon.
These certifications reflect a deep dedication on the part of the producer and as our relationships with these producers deepen, so has our desire to communicate that to you. Each year, we expand the horizons of our buying, and continue to happen upon wonderful tasting coffee that is also organic.
We have been buying organically grown coffees for years, but avoided labeling them as such. These coffees are selected by Steve, our coffee buyer, and make it onto our menu based on the qualities we find in the cup, not because they’re certified organic.
As we have established a deeper connection with a growing number of organic farms, it has been hard to tell the stories of these coffees without talking about the dedication and effort of these producers. It takes a lot of planning and hard work to go organic, and can be very risky due to diseases and parasites that can obliterate entire harvests. Producers must be very diligent for organic coffees to truly thrive. We want to highlight the extraordinary efforts made by these producers by presenting organic coffees as such, and now we can; our Roastery is newly certified organic by CCOF.
In the end, nothing has changed about the way that Ritual sources, roasts, or serves our coffee. It’s still all about flavor. Don’t expect to always see organic coffees on our menu, but if you do, you’ll know that these coffees are held to the same high standards to which we hold all of our coffees.
(Photo is members of the Aramo Co-op, Yirgacheffe, Ethiopia, the source of one of our favorite organic coffees!)
Featured Organic Offering
Potrerillos Organic, Equador: The Potrerillos exhibits a beautiful orange blossom aroma that turns into flavors of dried apricots, gooseberries, and graham cracker- a colorful melange that resolves in the cup with a toffee-like sweetness.
Attention visual artists! Ritual's flagship coffee bar on Valencia is interested in seeing what you create. Our wall space is open to a wide range of possibilities of mediums, styles, and proposals from emerging and practicing artists alike.
For more details, please contact our curator Miles Mattison at firstname.lastname@example.org. Please include either a link to your work or a few attached images.
Join us February 7th from 6-9pm at the Valenica St cafe for "The Return of Robots and Donuts" featuring new prints of paintings by Eric Joyner. Come hang out for a bit, maybe enjoy a little cup of wine, some snacks, a coffee or tea, and of course, some great artwork!