It was ten years ago that we turned 1026 Valencia Street into the Ritual that you know and love. Thanks to the thousands of trips you loyal customers have made to get your morning coffee or settled into one of our comfy couches to cruise OKCupid, Ritual needs a little sprucing up. OK, more than a little. A lot, actually. In the coming weeks you'll see the back of the cafe tucked behind a wall. The coffee bar will remain open. The friendly baristas who know your name and your drink are already getting it started for you.
If you have questions or concerns or brilliant ideas for us, I'd love to hear it. And don't worry, the coffee will still be the best.
P.S. Here's a picture of me serving our very first customer, 7 am May 12th, 2005.