We’re thrilled to now be delivering your coffee in foil bags. At Ritual, we’re constantly looking for ways to make the coffee taste better, and having coffee in an airtight bag is a huge step to even better quality.
In our Roastery, the coffee makes it into its bag just minutes after being roasted. Having that bag be a sealed foil bag with a valve means that the coffee gets to you in a state that’s as close as possible to being straight out of the cooling tray. The foil bag protects the coffee, preventing it from being exposed to air.
We only decided to switch to the foil bag after extensive testing. Of course, valve bags are the standard for big roasters, but they are selling coffee that is weeks, if not months (years?), old. We wanted to be sure it made a noticeable difference even for someone who consumes the coffee within days of it being roasted. And it does.
In addition to the oxidation that the air exposure causes, we found that paper bags themselves contribute to changing the wonderful flavors we work so hard to highlight. That discovery was very surprising to us, but once we tasted the difference, we knew we had to make the switch to a foil bag. We found that paper bags not only don’t protect the coffee well, they damage it.
Our new bags are not compostable like our old ones, so we’ll be looking for creative ways to reuse them. If you have an idea, please email us at firstname.lastname@example.org
and we’ll share the best ideas on our website. In the meantime, we’re already experimenting with compostable polyethylene coffee bags. For now, we hope you’ll enjoy the difference in our coffee.
Freshness: you might be surprised to see our suggestions for when to brew Ritual coffee:
Best days 6-10 after roast date
(Try not to brew before day 5, finish by day 12)
Best days 8-10 after roast date
(Try not to brew before day 6, finish by day 12)
Carbon dioxide builds up inside the coffee bean during the roasting process. Resting your coffee allows the carbon dioxide to escape over time and allows the subtle, complex flavors to develop. Our recommendations for the best days off roast are based on what we think tastes best!
Please don’t hesitate to get in contact should you have any questions about this exciting change.
-Eileen (and the rest of the Ritual Crew!)