Forty years ago, a cup of coffee was nothing more than a caffeine delivery vehicle. It didn't really matter how it tasted, it just had to slap you awake in the morning or prop you up through a long afternoon. But in the last decade or so, things have changed. A lot. A few people scattered across the country discovered how amazing a cup of coffee can be when you source the beans directly from farmers you know. When you roast the beans yourself in such a way that nothing intrinsic to the coffee is removed. When you brew the coffee with down-to-the-second precision.
Ritual has been a pioneer in this delicious shift in coffee consciousness since we opened our doors on Valencia Street in 2005 and started what some call a coffee revolution in San Francisco. Our goal then--and our goal now--is to craft the very best cup of coffee available anywhere. Period. We've learned a lot over the years, but the care and attention we lavish on our process is unchanged, including tasting every coffee several times before it goes out to our coffee bars and into your cup.
We don't do all of this to make coffee more complicated. We do it because pretty much everybody who works here has had a moment where a really, really good cup of coffee changed their lives.